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About Shashank

The Source of My Passion

My love for building things started when I was 9 years old, when I built a kennel in anticipation of my first dog out of scrap wood and Scotch tape. While the results were less than spectacular, the joy I saw in my brother's eyes when I'd put it all together sparked in me a pursuit of making things for others to enjoy. 

Over the past 10 years, since graduating from NYU with a degree in Mechanical Engineering, I have developed and launched dozens of products. I also launched my own startup. Having founded the Innovation Accelerator at a multibillion, multinational company, I developed innovation methods that have been best-in-class over 7+ years. I have helped establish or optimize product development and innovation programs at more than a dozen companies of all sizes and at various stages of growth.

Because of my exposure to a diverse cross-section of the product development and innovation ecosystems at companies new and old, large and small, and from the coasts to the Midwest in the US, I have been able to experiment with enough approaches to know which work and which don't. But most importantly, I am obsessed with creating systems that don't rely on individual flashes of brilliance that are hard to predict. 

All of this has led me to develop methods that yield incredible results on demand.

My Goal

My goal is to help as many people as possible work on great ideas. There are many options available to help people come up with ideas, which I believe to be the easiest part of the innovation and product development processes. However, I don't see much support for the development of those ideas that focuses on minimizing risk and maximizing value for all involved. This is where WorkFrame Lab comes in.

WorkFrame Lab is my effort to help more people build things for others to enjoy.


“Shashank has a true passion for driving innovation in a variety of environments, from small startup organizations to multi-billion dollar established companies.

His process brings an energy that is focused on stretching a team to elevate the best ideas and getting to the results an organization is ultimately looking for. This works to drive not only the process, but also a culture of innovation within an organization."

"Shashank is really incredible. It’s rare to find someone who has taken the very best of theory and applied it successfully in actual practice. Shashank has done just that. From Strategy, Design Thinking, Jobs to be Done, Design Sprints, Lean Startup and so much more - Shashank has combined these into repeatable processes. Applied in startups, new product launches, coaching teams, and building corporate innovation capacity across multiple product lines…Shashank brings an incredible mind and a wealth of experience to everything he does. Highly recommend."

"He was able to assist in helping us identify some of our unknown unknowns - a big deal for startups - and provide some high-level analysis regarding our opportunities in presenting the product value proposition and its market advantages. This alone probably saved us months - at least. The response to the product and presentation shifted for the better from that point, and Shashank is largely - if not entirely - to thank for it."